During the last edition of Milan Fashion Week, Geox, the Italian brand specialised in producing fashion-minded apparel and footwear with strong technological slant, has presented its newest f/w 2023/2024 collections while strengthening its commitment in reducing its impact.




A part of its apparel and footwear collections it presented a series of jackets with characteristics of breathability, thermoregulation and waterproofness, while using paddings, linings and fabrics made with environmentally-conscious materials, either recycled or regenerated.




 

While all the jackets it offers are fur-free, among the materials it uses there are, for instance, recycled fabric linings and a regenerated Xdown padding, along with Ecologic Warm, a synthetic padding obtained from a recycled material which crops on almost all other items in the collection.

 




A quilted bomber jacket from its new Spherica range, which is breathable, water-repellent and windproof, also features an eco-friendly recycled fabric lining and an earth-conscious padding made from synthetic-fibers microspheres obtained from recycled materials.

Geox f/w 2023/2024
Photo: Maria Cristina Pavarini
Geox f/w 2023/2024
As part of its footwear collection, the Spherica footwear line, featuring a highly comfortable cushioning system, have their uppers made with Econyl, the regenerated and regenerable nylon yarn obtained by recycling nylon waste and PET bottles collected from the sea.

 



Along with its newest product development, Geox also considers environmental sustainability as one of its pillars, as well as an essential element for the development of the activities envisaged in its 2022-2024 Business Plan.

 



Geox has actually launched multiple initiatives over the years­–some independently, others jointly, such as, for example, joining The Fashion Pact. Though, all of its actions have been aimed at achieving an increasingly responsible business model that can help preserve environmental balances and improve people's quality of life.

Livio Libralesso
Photo: Geox
Livio Libralesso
"Geox has launched a new project aimed at optimizing and offsetting the overall direct and indirect impacts of its activities on the climate. Through this path it aims to achieve the carbon neutrality of our organization and start this process from the quantification of our carbon footprint," explained Livio Libralesso, CEO, Geox Group.

 



The project is aimed at quantifying the CO2 emissions of the company's activities that have the greatest impact on the climate and over which the company does not have direct control of, including, for example, manufacturing activities. The activities over which the company has direct operational control, instead, are already publicly reported in its non-financial statement.

 




The aim of the project is to contain its impacts through the identification and implementation of concrete actions in line with what it has already undertaken.

Geox f/w 2023/2024
Photo: Geox
Geox f/w 2023/2024
For several years, Geox has been using more than 80% of the group's electricity needs from renewable sources and managing all of its waste in Italy by sending it for recycling or recovery.

 



Thanks also to these initiatives, it has been included among the 100 most eco-friendly and climate-conscious Italian companies, according to a project promoted by Il Corriere and Pianeta 2030 with Statista, qualifying itself as first in the fashion sector for the second consecutive year.

 



The company's Carbon Footprint project includes a number of specific steps such as, just to name some, assessing impacts, making processes more efficient and reducing carbon footprint in line with the Paris Agreement goals of curbing global warming, as well as publicly committing to decarbonization targets by joining the SBTi - Science Based Targets initiative, and setting its own climate target.

Geox f/w 2023/2024
Photo: Maria Cristina Pavarini
Geox f/w 2023/2024
Geox will be assisted in the project by the expertise of 2A Group, a consulting firm specializing in sustainability & compliance projects. To this end, for example, it will be involved in community-wide end-of-life management of its products, packaging and energy management.






According to preliminary figures for 2022, the group grew, achieved revenues up 20.8 percent and sales of €735 million.




In 2022, Geox-which has a total network of 717 stores, 315 of which are directly operated-continued its store optimization program and closed 89 stores against 38 new openings.




In particular, Geox wants to continue to grow and invest in the Gulf countries, strengthening a strategic partnership begun with Beside Group, a leading distributor of international fashion brands in the Middle East, which has been distributing Geox products in that area since 2020.

Geox store, Marina Mall, Dubai
Photo: Geox
Geox store, Marina Mall, Dubai
The brand currently has 13 monobrand stores spread across the UAE, Saudi Arabia and Qatar, and plans to open about 25 stores by 2027, and aiming for further acceleration in the next five years.







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