Ganni, contemporary Danish fashion brand, and Ahluwalia, a fashion brand designed by London-based designer Priya Ahluwalia, have recently launched their second collaboration collection Ganni x Ahluwalia, entirely made out of reworked fabric and upcycled garments from dead stock denim.
The 16 ready-to-wear styles want to underline the versatility of a timeless and democratic fabric as denim.
Developed during lockdown, the collection aims to celebrate euphoria-inducing activities like traveling, dancing in clubs, and the desire to establish a greater connection with nature.
The collection uses Ganni’s signature silhouettes with Ahluwalia’s own ’90s inspiration through items like, for instance, a trench coat, a casual denim suit and a multifunctional cut-out dress.
This collaboration also marks the announcement of creative director Priya Ahluwalia’s involvement in Ganni’s new creative collective, a forum where the brand intends to invite different talents across creative fields to collaborate on projects ranging from campaigns to collaborations. More collaborators will be announced later this year.
“I’m really excited about the second drop of our collaboration. Working with the Ganni archive has been fascinating, delving into it and reimagining it through an Ahluwalia lens. All pieces are made from pre-existing garments and deadstock materials, making each item unique, a collectible made to be worn and lived in. Working with an all-denim collection has also been a great challenge, really amplifying the power of using one universal material. Denim is so interesting, as people from all walks of life wear it. We wanted to underline that versatility throughout the campaign and collection,” commented Priya Ahluwalia, designer and founder, Ahluwalia.
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