Ganni, contemporary Danish fashion brand, and Ahluwalia, a fashion brand designed by London-based designer Priya Ahluwalia, have recently launched their second collaboration collection Ganni x Ahluwalia, entirely made out of reworked fabric and upcycled garments from dead stock denim. 





The 16 ready-to-wear styles want to underline the versatility of a timeless and democratic fabric as denim.

Developed during lockdown, the collection aims to celebrate euphoria-inducing activities like traveling, dancing in clubs, and the desire to establish a greater connection with nature. 





The collection uses Ganni’s signature silhouettes with Ahluwalia’s own ’90s inspiration through items like, for instance, a trench coat, a casual denim suit and a multifunctional cut-out dress.





This collaboration also marks the announcement of creative director Priya Ahluwalia’s involvement in Ganni’s new creative collective, a forum where the brand intends to invite different talents across creative fields to collaborate on projects ranging from campaigns to collaborations. More collaborators will be announced later this year.

Ganni x Ahluwalia
Photo: Philipp Raheem
Ganni x Ahluwalia
“Priya and I are creatively completely in sync, so it was a dream for me to work on this collection with her and I loved the dogma of designing an entire collection out of my favorite fabric, denim! We both try to see possibilities in everything, so giving new life to dead stock material is the perfect way for us to show our community the value of upcycled items. This collection is all about celebrating what we missed during lockdown, feeling new energy and getting euphoric about life again,” said Ditte Reffstrup, creative director, Ganni.





“I’m really excited about the second drop of our collaboration. Working with the Ganni archive has been fascinating, delving into it and reimagining it through an Ahluwalia lens. All pieces are made from pre-existing garments and deadstock materials, making each item unique, a collectible made to be worn and lived in. Working with an all-denim collection has also been a great challenge, really amplifying the power of using one universal material. Denim is so interesting, as people from all walks of life wear it. We wanted to underline that versatility throughout the campaign and collection,” commented Priya Ahluwalia, designer and founder, Ahluwalia.

Ganni x Ahluwalia
Photo: Philipp Raheem
Ganni x Ahluwalia
The collection is available on Ganni.com and selected Ganni stores worldwide at retail prices ranging from  €95/US$135 to €445/US$595. 



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