Freitag, the Swiss brand offering single exemplar bags made by recycling truck tarpaulin, is launching F-Cut, a new project meant to involve its customers directly in the design process.

Freitag F-Cut bags
Photo: Simon Habegger
Freitag F-Cut bags
The unconventional bag brand has developed a new system through it brought together internal bag designers, logistics specialists, interface and bag-sewing professionals and other experts to invent F-Cut—a new, virtual form of bag design with its own actual bag output.




If customers can’t find a bag that looks exactly the way they want among the about 100,000 Freitag variants it offers worldwide, Freitag is now inviting whoever wants to design your own at www.f-cut.ch, an online cutting table.
Freitag F-Cut bag
Photo: Oliver Nanzig
Freitag F-Cut bag
From now on, every consumer will be able to select their preferred bag exemplar selecting among four virtual templates and a choice from 20 to 50 different digitized truck tarps, and design their own F712 Dragnet messenger bag, to suit their own taste.

 





Along with it and in contrast with the brand’s standard online shopping policy, consumers can’t return a unique item they’ve designed themselves as Freitag's motto referred to F-Cut bags is: “It’s all your F-Ault.”

Freitag F-Cut design tool
Photo: Freitag
Freitag F-Cut design tool
Incidentally, the F-Cut idea was born almost 20 years ago, when a young multimedia student invented, designed, programmed and turned the first F-Cut into reality with the help of Freitag for his final-year project. 





Today, the brand is launching the project that the same coder, Severin Klaus, designed and developed together with the Freitag team.

Freitag F-Cut design tool
Photo: Freitag
Freitag F-Cut design tool
The F-Cut project was launched in May 2022. Whoever wants to create this special bag can do it by visiting the www.f-cut.ch website.





The wanna-be designers can choose among 20 to 50 tarpaulin pieces and have the bag produced in four to six week time, excluding delivery time.





The bag model F712 Dragnet can be delivered globally and costs €270 excluding taxes.

Freitag F-Cut bag
Photo: Simon Habegger
Freitag F-Cut bag
The uber-customized, self-designed version of the classic, medium-sized Freitag messenger bag can have its volume expanded, it includes outer and inner compartments and can be added with an additional hip belt for cyclists. Optionally, it can be completed with the Freitag logo or a special My F-Ault logo. 




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