Swedish fashion house Filippa K is starting a new era under its recently appointed creative director Liisa Kessler, who succeeds to its founder Filippa Knutsson. Her debut campaign coincides with the launch of a new line of swimwear.

The choice of materials for this new bathing suits collection follows Filippa K's fundamental idea of sustainability, with each fabric sourced from existing upcycled and recycled textiles. The women's styles, inspired by ’90s sensual and understated minimalism, include two bikini sets and an asymmetrical one-piece made of black velvet sourced from a previous Filippa K collection and blue Econyl polyamide sourced from recycled waste.

Men's board shorts and swim shorts are made of black recycled polyamide and blue recycled polyester. An organic cotton beach towel with updated Filippa K lettering completes the capsule collection. 

A special campaign shot as a tribute to the Swedish tradition of ice bathing completes this launch. Shot in the barren, frozen tundra of northern Sweden, the collection stands out whereas the human form is harmonized with the beauty of the landscape, to celebrate its authentic connection to nature - and each other.

The campaign was photographed by Timothy Schaumburg and filmed by Gustav Stegfors, who spent the day with the team capturing the Scandinavian culture and own spirit through moments of joy and freedom, connecting the brand’s past with its future.

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