Corneliani, the Italian menswear brand keen about sustainable projects and enhanced Made in Italy products, is ready to expand in North America, launching an extensive strategy that will involve every aspect of its business, from product concept and distribution to cross-channel marketing and customer fidelisation.
In the wake of past seasons’ positive performances, and in line with the brand’s current growth, the company from Mantua has signed an exclusive partnership with Triluxe Apparel Group, a leading brand-building organization with over 20 years of experience in the premium and luxury menswear segment, with showrooms in New York City.
The agreement with Triluxe activates an integrated business plan leveraging a consistent product offer aligned with the specific tastes and expectations of North American consumers. Light fabrics, innovative materials, comfortable silhouettes and vibrant colors will be the key codes of a comprehensive city & travel wardrobe driven by Corneliani’s vision of contemporary elegance.
Special attention will also be given to the implementation of online sales, where Corneliani is currently registering + 57% YOY growth rate with a focus on the UK, the Netherlands and the USA.
Besides the s/s 2024 pre-collection sales campaign starting mid-May, the brand will also participate in the Chicago Collective Men's Edition 2023 in August with a dedicated booth.
Among other investments for 2023, Corneliani will open the doors of its new Gent's Club centered around Made to Measure and Italian lifestyle. The global project will kick off in North America in the second half of the year with the mission of promoting Made in Italy excellence through a membership program offering exclusive services and privileges.
“We are confident that the omnichannel strategy conceived for this specific area will ensure a solid and sustainable penetration for us at a time of enormous opportunities. The collaboration with a valued partner like Triluxe is only the beginning of a broader plan that will soon lead us towards other prominent markets worldwide,” he added.
“We are thrilled to announce such an important alliance,” reported Rian Gardiner, co-founding partner and executive vice president, Triluxe.
“Corneliani is an emblem of Italian style in the world, and its unparalleled tradition in sartorial menswear will be a major driver for our common mission. Our expertise and widespread knowledge of the market, along with our teams’ close synergy, will allow us to strengthen the brand’s visibility and expand its horizons in a very dynamic moment for the luxury sector in North America,” continued the manager.