Together, they created Wear The Change, a new sustainable range of men's and ladies' fall/winter fashion items made from recycled plastic bottles by Waste2Wear. The result from their collaboration is a soft, stretchy and comfortable winter apparel that includes sweatshirts, sweatpants, hoodies, jackets and coats that are ideal for the colder weather.
As part of this collaboration, the entire C&A China collection is backed by Waste2Wear’s multi-award-winning blockchain, which is traceable and transparent at every stage.
Each item of this collection carries a QR code that, once it is scanned, provides information about the positive impact of the Waste2Wear recycled materials. Through it, anyone can access unique photos, contract numbers and dates involved in every step of the supply chain, plus a video showing how each piece is made. Along with that, every consumer can read an environmental impact report showing in real terms, explaining that this production process utilizes 86% less water, 75% less CO2 and 70% less energy than non-recycled fabrics.
“C&A has a long and proud history of leading and innovating in sustainable practices. I believe this important collaboration between C&A China and Waste2Wear can be the start of a new chapter for the brand as we strive to lead the way to a green fashion future together,” said Mark Ainsworth, president of brand & sustainability, C&A China.
“China has been my home for 25 years, and I’ve made it my life’s work to produce beautiful, long-lasting fashion from recycled materials here. I delight in seeing C&A China standing behind their belief in delivering more sustainable options,” said Monique Maissan, CEO and founder, Waste2Wear.
Among the awards won by Waste 2Wear there have been Golden Apples Award in the Innovative Recycling Model category for blockchain, achieved in 2022, and the World Sustainability Award for the most sustainable supply chain due to the unique Waste2Wear blockchain gained in 2021.