For s/s 2023 the premium sportswear brand C.P. Company has launched Seed, a new ongoing program meant to discover and test new ways to reduce the environmental impact of garment making.
Among its various ideas, this project will consider new solutions for the elimination of waste, circular manufacturing, the concept of “Kilometer Zero” and the shortening of the production chain.
The symbol of this project is a "crossed man", a metaphor that conveys the idea how mankind took some wrong steps, and at the same time a reminder that progress can be achieved through trial and error.
Through it, the brand has been implementing a return to unusual ancient natural fibers like nettle and hemp, expertly mixed with premium cotton.
These fibers are surprisingly ideal for textile production, pliable and with a good length to be spun into yarn.
The final woven fabric achieved from this step of the project is similar to linen, though much stronger and a bit stiffer, making it ideal for more structured garments. Moreover, it blends nicely with other fibers, which can help to add softness and increase longevity when needed.
Thanks to plants' growing being almost uncontrollable, these alternative fibers can become a quickly renewable resource.
A second selection part of the project is Seed 2, focused on trialing the present limitations of certified recycled fibers and materials in clothing.