Italian sportswear brand C.P. Company is celebrating its 50th anniversary this year through different initiatives. Among them there is a book C.P. Company 1971-2021: An Informal History of Italian Sportswear curated by Lodovico Pignatti Morano with photographs by Neil Bedford.

The book, the first in the brand's life, traces its history through 50 portraits of personalities strongly bonded with it, including designers Moreno Ferrari, Alessandro Pungetti, Paul Harvey and its founder Massimo Osti's family and friends.

They are the most different professionals including window cleaners, rock stars, tattooists, entrepreneurs and many others. Each of the 50 portrayed people chose and self-styled what to wear independently, almost always using items from their wardrobe. "This is the meaning of this book: a gallery of portraits of real people, all very different from each other ...all united by their profound relationship to this brand," commented Lorenzo Osti, president and son of Massimo. "These are the people for whom C.P. Company has represented something more than just a brand of clothing to wear; for them, it has become an idea, something that has signaled important moments of their life and with which they have created an empathetic relationship."



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