Adidas Originals and Prada are launching their third collaboration–the Adidas for Prada Re-Nylon collection–a new project debuting into the metaverse.

The new Adidas for Prada re-source aims to be an ambitious first-of-its-kind NFT collaboration that will feature user-generated and creator-owned art. The project is set to bring together participants across fashion, design and crypto to co-create a large-scale digital artwork inspired by the physical Prada Re-Nylon collection, a collection made with Econyl, a fiber made with recyled nylon.

Adidas and Prada will invite their collective audiences to contribute unique anonymized photographs to the open-Metaverse NFT project. 3,000 community-sourced artworks will be minted as NFTs and compiled as tiles in a single mass-patchwork NFT designed by creative coder and digital artist, Zach Lieberman.

The new project aims to be a collaborative endeavor involving participants in the Adidas for Prada Re-Source NFT project for free, and contributors will maintain full ownership rights over their individual NFT tiles. Adidas Originals and Prada will leverage NFTs and Web3 technology to reward participation in a new kind of collective rooted in ownership, authenticity and community.


READ ALSO:

The Brands

How Adidas takes its first steps in Metaverse

Read more →

Brands

Prada: Why it's all about attitude and culture

Read more →

The Brands

Discover Nike's newest acquisition in metaverse

Read more →

The Trends

Why Eco-Age started its new Eco-Verse division

Read more →