Adidas Originals and Prada are launching their third collaboration–the Adidas for Prada Re-Nylon collection–a new project debuting into the metaverse.
The new Adidas for Prada re-source aims to be an ambitious first-of-its-kind NFT collaboration that will feature user-generated and creator-owned art. The project is set to bring together participants across fashion, design and crypto to co-create a large-scale digital artwork inspired by the physical Prada Re-Nylon collection, a collection made with Econyl, a fiber made with recyled nylon.
The new project aims to be a collaborative endeavor involving participants in the Adidas for Prada Re-Source NFT project for free, and contributors will maintain full ownership rights over their individual NFT tiles. Adidas Originals and Prada will leverage NFTs and Web3 technology to reward participation in a new kind of collective rooted in ownership, authenticity and community.