Ecoalf the Spanish sustainable apparel and footwear brand, and the actress and activist Gwyneth Paltrow have creates the first joint collection Goop by Ecoalf, the lifestyle brand of Gwyneth Paltrow.
The capsule collection offers five pieces characterised by Ecoalf's sustainable DNA and Goop's unique interpretation of design.
The five winter essentials offered by the capsule are made from recycled materials, using only recycled PET and meant to reduce water and energy consumption and CO2 emissions.
"Gwyneth and I share the same vision, and we both feel an urgency to build a sustainable lifestyle. That's why we want to join forces by designing a capsule collection developed with the highest quality recycled materials we have used in the last twelve years. Through this collaboration, we can raise awareness about sustainability, beyond the fashion world. The collection is not just about looking good, but doing the right thing and feeling good about it,” said Javier Goyeneche, founder and CEO of Ecoalf.
Goop is Paltrow’s lifestyle brand with roots in wellness, beauty, food, style and travel. Founded in 2008 in Gwyneth Paltrow's kitchen, Goop was created as a weekly newsletter. Paltrow wanted to share her personal travel recommendations, healthy recipes and shopping discoveries, and get to the bottom of her own mental and physical health. As CEO of her company, Paltrow has been guiding her global readership on their journey to sustainable and healthier living ever since.