During the recent presentation of the second Gucci Equilibrium Impact Report, Marco Bizzarri, president and CEO, Gucci, expressed his satisfaction for the results the group has achieved in 2021 and the signing of a strategic partnership with Ellen Mac Arthur Foundation.
He also underlined how the brand wants to get committed to the use of regenerative agriculture as a lever for luxury and fashion to help reverse the trajectory of climate change and biodiversity loss, and the ambition is to source regenerative raw materials for their collections to continue to innovate in design and manufacturing.
Bizzarri also announced the signing of a strategic partnership with Ellen Mac Arthur Foundation. “We can do a lot on our own to reduce our use of virgin resources and rethink every step of our supply chain, to become circular by design,” he said. “Truly scaling up circularity is an industry-wide effort. It will take innovation, shared solutions, consensus building and collective action across fashion’s ecosystem. While we’ve had a long-standing collaboration with the Ellen MacArthur Foundation through our parent company Kering, with a view to the future as well as our own circular ambitions, we’ll be taking a very proactive role starting in 2022 as a Strategic Partner,” he added.
The company has also been involved in developing eco-friendly sourcing solutions by using innovative materials and processes with a circular approach. Among others, it pioneered Demetra, an innovative animal-free material that combines quality, softness and durability with an eco-friendly ethos, and incorporating it across its collections including Gucci Off The Grid which now includes more than 70 products from shoes to accessories and luggage.
By reducing its leftover production, it recovered 290 tons of leftover leather, 215 tons of textile scraps, 67 tons of metal accessories, and donated 9,000 meters of fabric to NGOs in Italy through the Gucci-Up project.
Not less important, it reduced its leather manufacturing footprint with Gucci Scrap-less, with 13 tanneries participating in the program and reducing 253 tons of leather scraps, saving 9.5 million liters of water, avoiding 15,730 kilos of waste production, and avoiding 1,085 tons of CO2 emissions.