Outdoor group Goldwin Inc., which owns operates The North Face Japan, Helly Hansen Japan, Goldwin among others, has announced its far-reaching sustainability goals.
As part of its fiscal year recap of 2020, the Tokyo-based company revealed its long-term vision, called Play Earth 2030, which is meant to put the company and its 18 brands on a path toward zero waste manufacturing by 2030.
Goldwin Inc. plans to achieve this ambitious goal by implementing the following changes across its brands:
Curbing production by adopting more strict inventory control methods and more accurately forecasting market demand, expanding custom order program, strengthening its repair and recycling programs and transitioning to 100 percent recycled and biosynthetic materials.
According to the company, currently, its total clothing production amounts to roughly 65 tons per year. By switching to recycled materials and expanding the development of Brewed Protein, a biosynthetic fiber developed in collaboration with Spiber, Goldwin Inc.’s use of sustainable materials shall expand from roughly 28% to 90% by 2030. The company wants to switch from synthetic fibers such as petroleum-based polyester to polyester made from recycled clothing and PET bottles, fibers decomposed in soil, water extracted from waste materials and thinned materials, and plant-derived oils.