10 Corso Como, the renowned Milanese fashion and lifestyle concept store, is currently hosting Pop-Up Perù, a temporary store spotlighting a selection of emerging designers and brands from Peru. It will be open until December 8, 2021.
The project is part of an initiative by Promperù, the Commission for the promotion of export and tourism of Peru. The pop-up hosts and sells a selection of pieces purposely created for the occasion by six designers from the Andean country: Ana G., Annaiss Yucra, Claudia Bertolero, Meche Correa and Kuna.
A view of Pop-Up Perù at 10 Corso Como
The brands present some creative examples of how Peruvian textile and knitwear handicraft tradition and natural dyeing techniques can reinvent themselves while offering new modern styles.
The participants are involved in social commitment projects as they collaborate with local handicraft communities of weavers that handweave fabrics and knitwear and support them to become more competitive within a broader market scenario.
The Peruvian designers celebrate the Pop-Up Perù opening
Pop-Up Perù presents craftsmanship pieces but also promotes social causes such as protecting women’s conditions and giving worth to authentic textile tradition. It also supports the sustainability cause as, for instance, caring for the production of alpaca wool fiber from animals that don’t damage vegetation where they are herded.
Fashion by Meche Correa at Pop-Up Perù
Among the most significant examples there are Ana.G, which offers entirely Made in Peru pieces including single exemplar dresses out of handpainted gazar silk. Among them there are kimono jackets and pajama trousers painted with huge floral motifs. Bags are woven on recovered antique weaving machines and embellished with multicolored stones.
Ayni offers precious silk-like Pima cotton crochet items and ribbed knitted alpaca dresses and accessories. All pieces are handwoven or handknitted mostly by women according to the Peruvian textile manufacturing tradition.
Annaiss Yucra is keen about producing–from design to production of the garment–according to methods that are sustainable and avoid the production of waste. They are made with recovered fabrics and yarns, also obtained from recycling plastic. The brand has also created its own Compost Textil fabric, a special mix of different textile waste components. Along with it, silkscreen printing is handmade to save water.
Looks by Claudia Bertolero at Pop-Up Perù
Claudia Bertolero uses sustainable production methods by reinterpreting Peruvian ancestral techniques of weaving and embroidering according to a modern vision. Part of her collection is a skirt is made of handwoven 100% cotton fabric completed with macramè detailing and fringes at the hem. Her hats are huge carved leather boules and her handmade jute bags are completed with elaborate inlaid young cow leather elements.