10 Corso Como, the renowned Milanese fashion and lifestyle concept store, is currently hosting Pop-Up Perù, a temporary store spotlighting a selection of emerging designers and brands from Peru. It will be open until December 8, 2021.
The project is part of an initiative by Promperù, the Commission for the promotion of export and tourism of Peru. The pop-up hosts and sells a selection of pieces purposely created for the occasion by six designers from the Andean country: Ana G., Annaiss Yucra, Claudia Bertolero, Meche Correa and Kuna.
Photo: Promperù
A view of Pop-Up Perù at 10 Corso Como
The participants are involved in social commitment projects as they collaborate with local handicraft communities of weavers that handweave fabrics and knitwear and support them to become more competitive within a broader market scenario.
Photo: Promperù
The Peruvian designers celebrate the Pop-Up Perù opening
Photo: Promperù
Fashion by Meche Correa at Pop-Up Perù
Ayni offers precious silk-like Pima cotton crochet items and ribbed knitted alpaca dresses and accessories. All pieces are handwoven or handknitted mostly by women according to the Peruvian textile manufacturing tradition.
Annaiss Yucra is keen about producing–from design to production of the garment–according to methods that are sustainable and avoid the production of waste. They are made with recovered fabrics and yarns, also obtained from recycling plastic. The brand has also created its own Compost Textil fabric, a special mix of different textile waste components. Along with it, silkscreen printing is handmade to save water.
Photo: Promperù
Looks by Claudia Bertolero at Pop-Up Perù
READ ALSO:
