G-Star Raw wants to push the boundaries of denim design further and launches its latest project involving artificial intelligence. 

The premium jeans brand has utilised AI to create 12 unique designs, with one of them being brought to life in the form of a Raw denim couture piece.

G-Star Raw is the first denim brand to actually create AI-designed garments in real life, with the aim to set a new direction in the future of denim by embracing new technologies and push the limits of denim design. 

The 12 unique designs were generated through AI, with the creative input of G-Star Raw's design team. The resulting pieces are considered by the barbed as “a unique combination of cutting-edge technology and timeless design, showcasing the brand's expertise in creating high-quality denim garments.”

The AI Denim Cape of this special capsule, for instance, is made of Japanese selvedge denim, and it is a one-of-a-kind piece that showcases the possibilities of AI in fashion design.

The cape will be on display at a G-Star Raw store in Amsterdam, where customers can experience how the future of denim could look like. The whole collection will be launching on g-star.com today, 28 March 2023.

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