Within Milan Fashion Week, in a time of global difficulties and overall rethinking of business models, the Italian footwear brand Fratelli Rossetti has launched a new project that debuted in 2021 but can be seen and sensed by a wider audience only now - Greenside.

Fratelli Rossetti Greenside
Photo: Maria Cristina Pavarini
Fratelli Rossetti Greenside
The company that will celebrate its 70th anniversary in 2023, has presented its newest and most sustainable developments within the Milanese pret-à-porter kermesse at Horto, a newly opened three-star Michelin and Green Star for Sustainability awarded restaurant that pursues an ethical philosophy and follows a new concept meant to emphasise the value of the local context and the importance of a short value chain according to the idea that "Everything is near."

 



This philosophy is the same as the one pursued by Fratelli Rossetti, that produces in its company in Parabiago, in Northern Italy and only uses Italian leathers, mostly tanned in the relatively near region of Tuscany.

From left: Luca Rossetti and Niccolò Martinenghi
Photo: Fratelli Rossetti
From left: Luca Rossetti and Niccolò Martinenghi
"We are living in a delicate historical moment, in which we are all called upon to make a contribution. As we approach an important birthday–next year, we will celebrate 70 years we want to reaffirm our commitment to the road to sustainability, even if the path is still long and winding. The goal is to continue making products of excellence, destined to last over time, capable, thanks to attention to design, of going beyond seasonal trends, handmade and made in Milan." This is how Luca Rossetti, who runs the family business together with his brothers Diego and Dario, explained his vision for the company in the near future.
An installation at Horto Restaurant, Milan
Photo: Maria Cristina Pavarini
An installation at Horto Restaurant, Milan
Greenside, the first novelty in this direction had been presented in 2021, but, immediately "frozen" due to the pandemic. It is a shoe with a latex bottom, a kind of sneaker made from leftovers of the company's suede leather production, then hand-sewn and hand-assembled with a crocheted trim made from recycled cotton yarn. In addition, the insole is made of bamboo fiber and complemented by a padding of cotton fibers also assembled from reclaimed materials.

 



For s/s 2023, the company proposed a variant and an evolution of Greenside by making its iconic Brera model, a moccasin with tassels again made by reusing production suede scraps and the middle part of the upper completely crocheted.

Fratelli Rossetti's reinvented Brera model
Photo: Maria Cristina Pavarini
Fratelli Rossetti's reinvented Brera model
These two shoes are more expensive than the respective models they are inspired by because the workmanship requires more manual effort. For example, Greenside costs €360, while the traditional Hobo sneaker costs €320.
A satep of Fratelli Rossetti handmade Intrecciato uppers
Photo: Maria Cristina Pavarini
A satep of Fratelli Rossetti handmade Intrecciato uppers
Also new for s/s 2023 are shoe models made from hand-woven leather, including sandal models with straps decorated with small knots that look similar to studs. Making such woven uppers takes about three to four hours per pair alone. These items require very high craftsmanship and unique know-how, but they offer handmade single exemplar shoes with a striking style. Such woven designs can cost up to €600 per pair.

 



 

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