Most fashion brands understand the importance of increasing their engagement in lowering their impact, sensitivising the consumer and constantly bettering their performance in producing less emissions.
For the last edition of this initiative, celebrated on April 22nd, The SPIN OFF has selected some of the coolest examples of how brands actively engage themselves in preserving our planet while offering cool styles.The Italian sneaker brand Saucony reinvented its classic Jazz Court style into a new sustainable shoe. For its uppers, leather was replaced with Piñatex, a byproduct from pineapple farming, and used it with recycled fabrics. Along with them, plant-based mesh and hemp laces added an earthy touch to this new model.
Among them, Stella MacCartney has been constantly focused herself into avoiding the use, among others, of leather and fur and focused on sustainably sourced product only. In 2022 the brand focused strongly on developing new materials, including mushroom-based leather and produced the world’s first Mylo mushroom leather handbag featured on a runway.
For Earth Day, Wrangler reissued a women’s jean from its archives, the Earth Jean, and reinterpreted it to address contemporary concerns. The Earth Jean is crafted from organic cotton, and digitally-printed for a lower impact, it comes with raw copper buttons that can easily be unscrewed and recycled, a vegan leather patch, a 75th anniversary label made from recycled polyester and a care label printed with soy-based ink.
Timberland launched Timberloop a new program that will soon be active in its UK, Germany France and Italy’s stories. Consumers are encourage to bring back old Timberland accessories, apparel or footwear. The products will be disassembled, in part reused or recycled for new products through a dedicated new website. As Part of the project it is launching its new hiking Timberloop Trekker shoes, thought to be used for the Timberloop platform as by simply cutting a stitching they can be disassembled and recycled.
So What celebrated Earth day by offering an activewear sustainable collection sostenibile using vegetal 100 % biodegradable colors.
“I’ve been cleaning local beaches for a few years now, sometimes as part of an organised initiative, sometimes by myself or with friends,” explained Marre Mujis, founder, Essen The Label. “For our project ‘Do something today that makes a difference tomorrow’, if people are cleaning beaches, parks or similar initiatives we ask them to take a photo, and can submit them tous. They will receive a US$50 voucher as a thank you,” she added.
Orchard Moon’s founder, Gabrielle Cave, is betting strong on sustainable products. “All of our products are sustainable, end to end: From the fabric choices we make, the buttons, the packaging, and the way they are manufactured ethically in Europe. We are not planning any specific product for Earth Day because we committed to making every product we make kind to the Earth,” she said.
Re-Ash, as part of its “Rethink - Recycle - Reduce”, offered a series of jeans made with organic cotton, recycled polyestere and elastane along with Tencel fibers. Also new are styles made with Italian hemp fibers.