Allbirds, the global Californian footwear brand known for its groundbreaking sneakers made with superfine New Zealand merino wool, has been evolving and started using a wider selection of materials.
Not happy with what it has achieved so far it has just launched its new Plant Pacer, a modern and more sustainable alternative to the classic Court Sneaker.
Its newest sneakers are made with Plant Leather, a plant-based and vegan leather developed in cooperation with Natural Fiber Welding (NFW), a US specialised company.
The new material is 100% plastic-free, new material and a sustainable alternative to leather in the footwear industry. Plant Leather is made exclusively from natural materials such as rubber, vegetable oils, rice husks and citrus peel.
"For far too long, fashion companies have relied on environmentally damaging synthetic stoe and genuine leather that isn't particularly sustainable, putting established practices and cost savings above the interests of the environment. We wanted to put an end to that, which is why we developed the Plant Pacer," explained Allbird's co-founder and Co-CEO Tim Brown. "Through the innovative use of natural materials like Plant Leather and others, we're steadily pushing the boundaries of sustainable footwear," he added.
The Plant Pacer's lines and silhouette are inspired by the minimlistic shapes and curves of nature. Among its most outstanding characteristics there is the undulating design of the midsole, the unique pattern of the sole and the classic stitching in their shaping, advancing the sneaker to a modern, innovative and contemporary shoe.