Esprit has just made positive headlines because the fashion group, which is based in Ratingen and Hong Kong, has returned to the black for the first time in four years. The company also wants to place more positive news about itself in terms of sustainability and these days published a booklet in which ecological corporate goals and the status quo are outlined and Esprit's pioneering role is emphasized.
"Indeed, sustainability is one of the cornerstones on which the Esprit brand was founded in 1968. From the very beginning, we have been innovating ways to meet people and the environment in a sustainable way. In 1990, we launched the Ecollection - one of the world's first lines made entirely of sustainable materials," the booklet said.
Currently, more than 60% of the entire collection is produced sustainably, says Esprit, for example because it works with a circular business model: In the production of the garments, special attention is paid to the integration of resource-saving as well as recycled materials. The production process focuses on water- and energy-saving techniques without the use of chemicals.
Other materials used include linen, which is 100% biodegradable and water-saving, Tencel from Lenzing, made from lyocell based on the eucalyptus plant, and Lenzing's Ecovero, the viscose fiber certified with the EU eco-label, which is obtained from wood that in turn comes from environmentally friendly managed forests.
Within the next two years, Esprit aims to be able to offer 100% sustainable clothing, although further details on the exact procedure are not given.