Diesel, a company belonging to the OTB Group, has appointed Eraldo Poletto as global CEO of the brand.
Massimo Piombini, after completing the mission of defining Diesel's strategy and repositioning plan, assigned to him by founder and chairman Renzo Rosso and the group's board, will hand over the baton to Eraldo Poletto, who will take over the leadership of the company as of July 1, 2022.
Poletto, currently CEO North America, has already contributed to the development in the market of the new strategic direction taken by Diesel. The manager has 30 years of experience in the luxury and retail sectors and has held important positions in his career as, among others, CEO and brand president of the footwear brand Stuart Weitzman (Tapestry Group) and CEO of Salvatore Ferragamo and Furla, leading the evolution of the brands globally.
Donald Kohler, a manager with significant international experience in the fashion industry, where he has held such important roles as president of Burberry Americas, chief executive officer Americas & chief retail officer of Ferragamo, and president of the Ann Taylor Group, has been named to head the North American market.
