Ebay Inc., a company specializing in global commerce, has signed a binding agreement to acquire Certilogo, a provider of artificial intelligence-based digital product identification and authentication services for the fashion and luxury industry.
Although no further details have been disclosed, this acquisition has the aim to strengthen Ebay's role in pre-loved purchases in the fashion and luxury sectors and represents an important investment in pre-loved fashion, a segment that is growing steadily. It also provides consumers with greater security in view of increasingly informed and sustainable purchasing choices.
"Consumers have long turned to Ebay for buying and selling pre-loved fashion and luxury products, not only because of the unparalleled selection, but also because of our commitment to using cutting-edge technology to give our sellers and those who shop with us the best possible service," said Charis Marquez, VP, Ebay. "With its advanced technology, Certilogo enables Ebay to deliver on this commitment, further solidifying its role as a leader in pre-loved fashion and offering consumers new ways to connect and interact with top brands," the manager added.
Ebay is a global commerce company, connecting sellers and buyers in more than 190 marketplaces around the world. Founded in 1995 in San Jose, California, it is one of the world's largest marketplaces and offers a selection of items of varying value. In 2022, Ebay enabled approximately US$74 billion in gross merchandise volume for sale.
Certilogo is a Saas platform that enables fashion and luxury brands to digitally connect their products through a secure digital identity, through which consumers can verify product authenticity and access content and services offered by the brand. The Certilogo service is used by one user every four seconds in more than 180 countries and is available in ten languages.
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