Super Mario Bros. The Movie, the new movie featuring the beloved plumber of Nintendo video games, will wear Red Wing Shoes.
Debuting in Italy on April 5 and in Germany on April 23, the new Super Mario Bros. movie by Nintendo and Illumination Entertainment, will see Super Mario wearing his new Red Wing Boots.
While avatars, skins and virtual clothes are recalling attention through the metaverse and videogames, Red Wing is catching a new opportunity to catch the younger customers' interest by signing this peculiar product placement agreement.
The official boots of Super Mario Bros Plumbing have been produced by using traditional methods and innovative materials by the US authentic boot company by bringing some of the magic of the Mushroom Kingdom into real life.
Red Wing x Nintendo labelling
As recently released by a short promotional movie by Red Wing Shoes movie, Mario's boots have been expertly crafted from Red Wing leather, with a reinforced toe area and rounded heel. The heel pad is made of cutting-edge, mushroom-infused materials that celebrate Super Mario's signature skills.
Red Wing x Nintendo labeling
With Red Wing Shoes, Mario gets a special power-up to be the hero on screen again and defeat Bowser and his powerful army.
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