An old dialect Milan saying says "Milan col coer in man", meaning that Milan has big heart and is always ready to help others. 

During the last September 2022 Milan Fashion Week the Italian fashion capital has confirmed its generosity and openness to welcome helpful and, not less important, sustainable initiatives.

Among some socially inclusive projects protagonists of the Milanese crazy-chic “tour de force”, there was Bottletop, a collaboration between the Brazilian top model Alessandra Ambrosio and the luxury craftsmanship label created in collaboration with Mulberry. The project supports economically disadvantaged women from indigenous communities working for the brand produced in different ateliers in Salvador, Brasil, Kathmandu, Nepal and in the Amazon.

Part of the collection also offers bags for f/w 2022 made with anodized recycled metal and cactus leather. In particular Leda is a vegan bag entirely handmade with discarded materials such as açai seeds, Parley ocean plastic thread, and a detail made using metal from a discarded and recycled confiscated illegal firearms. Leda aims to be a symbol of the conservation of the Amazon and its remaining biodiversity, as its conservation represents the economic empowerment of Indigenous communities.

SEP is another project that surprised many insiders for its uniqueness. The Italian-Jordanian enterprise and B-Corp SEP, whose name stands for Social Enterprise Project, has inaugurated a new store in Milan city center within the last Fashion Week. This luxury fashion & lifestyle business started as the first Jordanian private company to set up in the Jerash “Gaza” Camp in Jordan in 2013, and now it works with over 500 embroidery artists, who happen to be refugees. These people, mostly women, are taught the art of embroidering and can earn a living through this work and guarantee economic independence for them and their families. 

These women embroidery Kefiah, sweatshirts, tablewares and other home textiles along with cashmere shawls, gloves and accessories. The collection is sold in different multi brand international stores and in other monobrand stores in Berlin, Geneva and Amman.