A new line of sustainable home textiles is the new “(Marta) Inspired by Marta Marzotto” project meant to pay homage to Marta Marzotto, former mannequin, fashion designer and icon who passed away in 2016.

The new collection is dedicated to the Italian creative, multifaceted, generous and open-minded personality who loved traveling, ethnic fashion, and love for eccentric objects and decors, as her houses in Milan, Cortina and Valdagno where she lived and now belong to her son, Matteo Marzotto, continue to testify.

Masterminds behind the project are Matteo Marzotto and his partner Nora Shkreli with Marco Prandoni, CEO, Le Vie Del Cotone, the company that believed and invested in this tailor-made and in part made-upon-request home collection. Also, a partner in the project is Riccardo Boatto, Marta Marzotto’s son-in-law and CEO of Il Mondo di Marta Srl.

“This project was born with our whole family’s aim to keep alive my mother’s memory,” explained entrepreneur and shareholder of the project Matteo Marzotto. "There are many peculiar and special aspects of my mother's character and life, among them certainly her own creativity and a great love for the home as a place of the heart. In this home collection (Marta) Inspired by Marta Marzotto I find the traits of her personality," the entrepreneur continued.

"When in the company, we started working on the project (Marta) Inspired by Marta Marzotto, I immediately understood the strength and scope of the Countess' aesthetic vision and the impact it could have on the public," explained Marco Prandoni.#

"One of Marta Marzotto's gifts that impressed me most was her innate ability to juxtapose and combine styles and colors, so much so that this is the aspect we wanted to emphasize with the proposed decors. We worked for a long time, more than a year and always in close collaboration with Marta Marzotto's family, to realize the first stage of this incredible journey into her world," he explained, emphasizing how some of the fabrics and the more than 250 caftans from the family's private collection were a source of inspiration. Part of the collection also features special 3D scanning that reproduce high-resolution printed effects of beads, sequins and embroideries, along with other sophisticated applications.

The new (Marta) Home Collection is entirely Made in Italy and produced by Le Vie Del Cotone, an Italian home textile manufacturer founded in 1904 that has later also specialized in the production of home collections for many brands including Tommy Hilfiger, Ralph Lauren and Karl Lagerfeld.

Printed sheets and comforter covers are made with 300-thread-count weaving combed satin, silk-effect soft finishing and edge appliqué and packaging in cotton satin bag matching the decoration, and velvet plaids, both printed and plain, enriched with lurex piping on all four sides.

The collection is entirely plastic-free because it uses only satin fabric envelopes, that can be recycled and reused, and cardboard packaging.

Le Vie Del Cotone is operating according to sustainable criteria, not only because it encourages the use of solar energy in all the productive units it uses, part of whose are also located outside of Europe, and none of them uses fossil carbon energy sources. When using chemicals, it uses less caustic soda, less oxygenated water. 

All of its vendors respect the Oeko-Tex regulations not only for the products’ final use, but also for workers getting in touch with the manufacturing process.

“For over 20 years, at least about 20 years ago, the company has also been a supplier of Ikea, whose founder, Ingvar Kamprad, was a visionary in terms of sustainable approach,” explained Prandoni. “He wanted sofas to be designed in order to disassemble wooden parts from textile parts and recycle them. We produced fabrics for sofa coverings in polyester-cotton, but not as a single blend fiber, but with the warp in polyester and the weft in cotton, so at the end of their lifecycle, three years ago, they could be recycled separately. From then on, their ‘Blue Book’, their working instructions, has become valid for us too,” he added.

Le Vie del Cotone has also become licensing partners for WWF since 2020. Therefore, a part of its revenues for those projects is destined to WWF projects in Italy, and we also use organic cotton, bamboo mixed with cotton, cotton and recycled polyester, among others. The company also produces certified own collections of products made with BCI cotton.

By February 2023 (Marta) will be sold to about 120 Italian stores and starting from 2024 also abroad. It might soon also start including art de la table pieces, like for instance, Bone China tableware, and eventually, in the future, also leather products, though no fashion extension is planned in the near future.

READ ALSO:

The Materials

Why Minerva Hub is looking for an investor

Read more →

The Materials

Matteo Marzotto co-founds Minerva Hub, a new pole for luxury components

Read more →

The Shows

All you need to know about the next edition of Denim PV in Milan

Read more →

The Trends

Is the Dutch Denim Deal helping jeans become more sustainable?

Read more →