For s/s 2023, Camel Active Womenswear puts an accent on being aware about humanity's impact on the planet and how each one’s interaction with nature is a matter of personal choice.
“For us, fashion is allowed to be uncomplicated, to enable real experiences in and with nature at all times,” commented Ágnes Bella, division head, Camel Active Womenswear. “With our new s/s 2023 collection, we emphasize combinability, seasonality and durability. We believe that sustainability starts with making quality products that last.”
Seasonal colors range from biscuit beige and milk white to indigo shades. Pine olive and dark khaki get fresh accents from a washed-out version of blush rosé, while vitamin colors like coral or acid lime make its sporty silhouettes more feminine.
Camel Active is expanding its existing sustainability concept by strengthening "organic, recycled and conscious" product developments with a focus on volume styles. It is also expanding the use of natural fibers beyond cotton.
Materials offer a mix of casual and performance wear by using cotton, linen, viscose and Tencel. Denim and linen play a key role, while paying attention to water-reduced washes and the use of recycled technical outer fabrics in outdoor jackets.
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