Sustainable swimwear brand, Hunza G is opening its debut pop-up store at 35-37 Monmouth Street in Seven Dials, Covent Garden.
With physical collections only stocked within leading concession stores including Selfridges, Harrods and Harvey Nichols, the opening of Hunza G Seven Dials marks a milestone moment for the brand as it sets its first ever physical activation.
Hunza G Seven Dials will feature the brand's signature “modern nostalgia” styles across their swimwear, beachwear, and accessories collections. Fitted out in signature Hunza G pink, the space features custom artwork by London-based artist Alba Hodsoll, body diverse mannequins, and bespoke curved rails.
“Creating a space for our customers to come and experience, in-person, who we are as a brand has been a goal since we re-launched Hunza G in 2015,” Georgiana Huddart, co-founder and creative director, Hunza G commented.
Hunza G is a London-based brand that offers heritage-inspired swimwear and ready-to-wear pieces in its signature crinkle fabrication.
Hunza became recognisable in the ’90s after being worn by Julia Roberts in Pretty Woman, wearing the renown cut-out mini dress. In 2015, Hunza added the G when Georgiana Huddart re-launched the brand and became its creative director, after having an obsession with the material throughout her twenties.
With modern nostalgia at its core, Hunza G has grown to become synonymous with beachwear.
Hailed The Original Crinkle, its ’80s roots bring a cool and contemporary twist to beachwear in powerful hues.
Hunza G Ltd is a carbon-neutral company using environmentally friendly bags that are alternative to the traditional polythene mailing bag, whilst being totally plastic free.