Armedangels, the German apparel brand, continues to launch new product capsules and initiatives that prove that fashion can act differently.


The brand founded in 2007 offers products that are innovative and timeless, and produced according to responsible standards for people and the earth.


It offers four collections a year that don't include mass-produced goods nor were manufactured by exploiting workers.


As part of its newest developments, there is its new Detox Denim collection, launched for spring/summer 2023 and made with 100% recycled cotton, while saving carbon emissions, land use, energy and water consumption that would otherwise be required to grow new cotton.


All the denim pieces are all PETA-certified vegan, as their patches are made of jacron rather than leather.

True to its mission to offer innovative, timeless and more sustainable fashion, the entire supply chain involved in producing this range can be transparently tracked using a QR code sewn into the jeans. Scanning the code gives consumers access to Aware Virtual ID, a digital product passport that can be used to track the entire journey of the product.


"With our spring 2023 Detox Denim collection, we are expanding our range of styles with recycled cotton, increasing the use of recycled cotton to 100% for the first time," explained Sara Maier, design lead denim, Armedangels.


The new selection offers new fits in addition to its women's Mairaa mom fit and men's Dylaano straight fit styles.


Among others the collection offers Aaikala, its high waist straight fit for women and the baggy style Haayi. To complete the denim look, it also offers the over shirt Taale and a new denim jacket style, Lysaan, which can be worn with a belt. Men can also find a casual over shirt in indigo and black with patch pockets.

The rest of the Armedangels collection includes authentic style denim pieces out of denims made from 80% pre-consumer and 20% post-consumer waste.


Supporting organic cotton growers in transition
Among the brand's various projects, Armedangels is involved recently in breaking away with the widespread cotton cultivation status quo by investing in organic and regenerative agriculture, and restoring biodiversity.

Cotton growers from the Armedangels Organic Farmers Association
Photo: Armedangels
Cotton growers from the Armedangels Organic Farmers Association
In 2018 Armedangels founded the Armedangels Organic Farmers Association to support some smallholder Indian farmers who grow cotton in the transition process from the regular cotton to organic cotton growing.


The association currently supports over 500 smallholder farmers. By joining the association and converting to organic cotton cultivation, farmers can earn more from their work, their cultivation is not exposed to toxic pesticides, and cultivation also contributes to combating climate change.


In order to achieve the organic cotton grower "status" it takes three years to convert from conventional cotton cultivation to organic cotton. This is the time it takes for the soil to recover from the artificial pesticides. During this time, farmers cannot sell the cotton as organic and do not receive an organic premium. In addition, they have problems finding high-quality, non-GMO seeds - an essential prerequisite for growing organic cotton. For these reasons, more than 50% of the smallholders give up within the first year of conversion because they cannot cope with the loss of income.


With the founding of the Armedangels Organic Farmers Association in the Indian state of Gujarat, Armedangels and its Indian partner Suminter have been supporting cotton farmers in converting to organic cultivation since 2018.


Thanks to this initiative starting from the first year of conversion, Armedangels donated €130,000 by granting the farmers with an Armedangels organic premium, GMO-free seeds, training and technical support from the Armedangels partner Suminter Organics in India.


By reaching the third year harvest, the results of 2021 were impressive as they created a 548.04 hectares of Armedangels organic cotton cultivation area; they harvested 1036.97 tons of Armedangels Organic Raw Cotton (divided into a first and second harvest during the season); the organic cotton farmers generated a €736.821,27 income; and an additional €36.491,65 Armedangels organic cotton premium was paid to farmers.



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