AlphaTauri, the premium sportswear brand, is expanding and has recently opened its first pop-up store in Japan on the ground floor of Isetan Men’s, in Tokyo, Shinjuku district.
AlphaTauri, Isetan's Men, Tokyo
The pop-up, that will be open until 18 October 2022. Within its inauguration held on 5 October, it hosted Pierre Gasly and Yuki Tsunoda, drivers of Scuderia AlphaTauri, a Formula 1 team of which the brand is the main sponsor.
AlphaTauri, Isetan's Men, Tokyo
Clean interiors, future minded steel and marble elements complete the new AlphaTauri pop-up store, while it invites its visitors to explore the brand’s unique combination of functionality and design by presenting AlphaTauri’s advanced fabric technologies, signature smart designs and comfort.
AlphaTauri, Isetan's Men, Tokyo
For the duration of the pop-up store at Isetan’s Mens, all AlphaTauri Fall/ Winter 2022 collection items will also be available on Isetan’s online store. The pop-up store will then move to Isetan’s Haneda Stores in Tokyo’s Haneda Airport from 26 October to 6 December.
ADDRESS
Isetan Men’s Ground Floor 14-1
Shinjuku 3-chome
Shinjuku-ku
Tokyo 160-0022
Japan
