The Japanese designer brand Yohji Yamamoto has launched the conceptual project, Wildside Yohji Yamamoto through its online global platform on Wednesday, July 20.
Yohji Yamamoto Wildside
Photo: Yohji Yamamoto Wildside
Yohji Yamamoto Wildside
The initiative is hosting a wide range of genres including fashion, art, interior design and lifestyle.


 

The platform is hosting a selection of special apparel pieces created in collaboration with Japanese brands Needles, Noma t.d., Hysteric Glamour, Ambush and Minedenim.

Hystreric Glamour x Yohji Yamamoto Wildside
Photo: Yohji Yamamoto Wildside
Hystreric Glamour x Yohji Yamamoto Wildside
At the same time, the platform is also offering Wildside Yohji Yamamoto, a unisex brand characterised by military, work and sports elements, all characteristics that are intrinsically tied to Yohji Yamamoto's own signature, though reinvented in an updated in a modern way.
Yohji Yamamoto Wildside
Photo: Yohji Yamamoto Wildside
Yohji Yamamoto Wildside
Along with fashion, the platform is also hosting art projects selected thanks to collaborations with galleries and artists who have a close connection with Yohji Yamamoto Inc., including, for instance, the Akio Nagasawa Gallery presenting photographs of Tadao Ando's architecture taken by photographer Takai.

 



Also hosted by the newborn platform, is the section Content featuring interviews and dialogue articles with the collaborating brands.

Yohji Yamamoto Wildside
Photo: Yohji Yamamoto Wildside
Yohji Yamamoto Wildside
Wildside Yohji Yamamoto also plans to open a flagship store in Japan in the fall of 2022 to further expand its omnichannel business.




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