The Japanese designer brand Yohji Yamamoto has launched the conceptual project, Wildside Yohji Yamamoto through its online global platform on Wednesday, July 20. 
The initiative is hosting a wide range of genres including fashion, art, interior design and lifestyle. 
At the same time, the platform is also offering Wildside Yohji Yamamoto, a unisex brand characterised by military, work and sports elements, all characteristics that are intrinsically tied to Yohji Yamamoto's own signature, though reinvented in an updated in a modern way. 
Along with fashion, the platform is also hosting art projects selected thanks to collaborations with galleries and artists who have a close connection with Yohji Yamamoto Inc., including, for instance, the Akio Nagasawa Gallery presenting photographs of Tadao Ando's architecture taken by photographer Takai. 
Wildside Yohji Yamamoto also plans to open a flagship store in Japan in the fall of 2022 to further expand its omnichannel business.
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Photo: Yohji Yamamoto Wildside
Yohji Yamamoto Wildside
The platform is hosting a selection of special apparel pieces created in collaboration with Japanese brands Needles, Noma t.d., Hysteric Glamour, Ambush and Minedenim.
Photo: Yohji Yamamoto Wildside
Hystreric Glamour x Yohji Yamamoto Wildside
Photo: Yohji Yamamoto Wildside
Yohji Yamamoto Wildside
Also hosted by the newborn platform, is the section Content featuring interviews and dialogue articles with the collaborating brands.
Photo: Yohji Yamamoto Wildside
Yohji Yamamoto Wildside
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