VF Corporation, the US portfolio of active-lifestyle brands, announced key leadership appointments at its Dickies, Altra, Smartwool and Icebreaker brands, effective immediately.
“VF is committed to nurturing its strong pipeline of internal talent,” said Benno Dorer, VF’s interim president and CEO. “We are pleased to recognize and further develop three outstanding VF leaders with important and challenging new or expanded assignments,” he added.
Todd Dalhausser, previously brand president of Altra, has been appointed to the position of global brand president, Dickies. He will report to Dorer and serve on VF’s executive leadership team.
“We have the right strategy in place for Dickies and believe Todd is the ideal leader to assume responsibility for the brand to accelerate its profitable growth by connecting innovative workwear to consumer lifestyle tailwinds. The Dickies brand is an important contributor within the VF portfolio, and we look forward to consistently strong performance under Todd’s leadership.”
Dalhausser joined VF in 2018 as the first Brand President of Altra following the VF acquisition. Prior to VF, he served as senior vice president of sales for Saucony North America at Wolverine Worldwide. He also managed Saucony/Hind’s apparel business, and earlier in his career at Vans and Reebok.
Jen McLaren, previously brand president of Smartwool, has been appointed to the position of brand president of Altra and general manager, VF North America Key Accounts. She will continue reporting to Martino Scabbia Guerrini, EVP and president, EMEA, APAC and Emerging Brands.
In addition to overseeing the Altra brand, McLaren will lead VF’s key account management program across North America. She will drive strategic engagement with VF’s large wholesale customers on behalf of all VF brands.
McLaren served as brand president of Smartwool since 2018. She joined VF in 2011 when the Smartwool and Timberland brands were acquired by VF. At that time, she was named CFO of Smartwool and previously, she served as North America CFO, Timberland.
With responsibility for both brands, Van Mossevelde will reinforce their industry positions in merino wool and natural fibers. While each brand will continue to operate separately, they will collaborate on a cohesive strategy to leverage their respective strengths and capabilities in addition to VF’s global business platforms more broadly.
Van Mossevelde has served as Global Brand President, Icebreaker, since 2021. In 2019, he was appointed VP, General Manager, Icebreaker EMEA. He joined VF in 2015 after he worked at Procter & Gamble.