Uyn, an Italian brand of functional and environmentally-friendly clothing and shoes for winter sports, cycling, running, outdoor and fitness by Trerè Innovation, has just disclosed Urban, a new sustainable design urban sneaker designed and developed with architect and designer Patricia Urquiola.
Marco Redini, CEO, Uyn, with architect Patricia Urquiola
Within the last edition of Milan Fashion Week, the company from Asola, near Mantua, in the hosiery making district, the brand has added another new product category that adds up to its offer including functional underwear and socks Uyn provided as partner to top national ski teams, including Italy, Austria and France.
The new model well respects the brand's spirit, as it name Uyn says staying to Unleash Your Nature.
Urban shoes were produced thanks to a careful three-year development process carried out at the company's headquarters, in close collaboration between Patricia Urquiola and Uyn technicians.
Uyn's Urban is actually made of cruelty-free Merino wool and recycled materials, has no laces nor superfluous parts and is charactersised by a double-layer single piece knitted upper whose inner side is made of Merino wool and on its outer part is made with stretch holding breathable fibers.
Thanks to Merino wool, the inner part of the sock gives a pleasant soft feel on the skin, naturally neutralizes odors, helps keep feet at the ideal temperature in the cold winter months and in transitional seasons.
Photo: Giulia Ghittorelli
From left: Carla Sozzani and Patricia Urquiola at Urban's launch event
The outer layer is made with recycled polyamide, an environmentally friendly yarn that ensures abrasion resistance throughout the most dynamic uses. For this, the shoes can be used for walking in the city and for outdoor activities. The double-layered construction also offers protection against water penetration.
The shoe's sole structure guarantees comfort and performance. The recycled rubber outsole is divided into four functional areas with different treads that enhance stability and traction on all types of terrain, including wet surfaces, while its midsole.
For f/w 2022, Urban shoes are available for both men and women in different colors including mélange tones of brown, green, red and iron, and deep blue.
For s/s 2023, always together with Urquiola, they will offer variants with lighter weight uppers made with a new fiber obtained from castor, and a different sock design.
The models can be purchased at €299 at retail at www.uynsports.com and in Uyn's monobrand stores. At present, Uyn stores are seven, out of whose six in Italy, and one in KaDeWe, though the company expects to open more globally and reach a total of 37 stores by end 2023.