The Danish fashion company Bestseller is launching R.D.D., a new men’s no-season collection whose name stands for Royal Denim Division.

The brand is characterized by high-quality fabrics, solid materials, craftsmanship, and exclusive jeanswear pieces and, thanks to its compact selection of pieces meant to be worn all-year-long, it aims at producing a lower impact as its samples and collection items are less than for other "regular" collections.

R.D.D will debut its first new collection in August 2022 and will offer styles all characterized by simplicity and a laid-back attitude combined with top quality materials, relaxed silhouettes and refined finishing elements. 

“We aim to create classic styles that outlast our collections but never compromise on the qualities, details, or the latest trends on the market,” said Nicolai Ulrik Thorup, creative manager, R.D.D. 

The collection consists of styles crafted from extensive jeans knowledge mixed with clean lines, simple colors, and timeless, classic designs. 

“We are especially focused on heavier exclusive materials to create more expression to the collection. We combine our many years of experience working with jeanswear with our passion for high-quality products. And with an insight into the fashion business and a natural interest for clothes that never go out of style, we give you a collection created with consideration for the environment,” added Thorup.

As part of the jeanswear socialized brand Jack&Jones, R.D.D. will be available through Jack&Jones online shops, physical shops, and selected multi-brand stores and department stores worldwide at prices ranging between €29.99 for a polo shirt to €99.99 for jeans to €129.99 for jackets. 

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