Within Moncler’s 70th anniversary celebrations, the luxury lifestyle brand is launching Moncler By Me, a bespoke personalisation service, exclusively for Moncler.com members.
Moncler by Me is based upon an immersive interface design focused on highly innovative garment personalisation. The online configurator invites users to add their personal style statement to two exclusive jackets via a seamless virtual experience through to the final purchase through an unlockable feature, available to logged-in customers only.
The configuration offers 3-D jacket visualisation and the possibility to select among different colorways according to familiar Moncler themes like, for instance, Iconic, Mountaineering, Paninari, a special 70th Anniversary palette, and exclusive prints including a terrain and an animal print motif.
Special symbols - hearts, stars, snowflakes, and more – widen the scope for individual expression. When the process is complete, users can save and compare designs on their wishlist. Whether using the service at a dedicated in-store area, or on a device, the final step requires a simple sign in to access the members’ area of Moncler.com and complete the final purchase of your one-of-a-kind jacket.