The German woman’s fashion brand Lala Berlin is committed to underline the importance of focusing in quality and sustainability and beyond, as already exemplified by various collaborations, like, for instance, the one it has carried ahead with hand-knitting yarn manufacturer Lana Grossa.





 

Following the same attitude, Lala Berlin has just launched Lala Forever The Circular Fashion Initiative by Lala Berlin. The new project promoted under the claim "Love. Wear. Share" was created in cooperation with the platform Create2Stay.

Lala Forever Circular Fashion Initiative
Photo: Lala Berlin
Lala Forever Circular Fashion Initiative
“Since the very beginning, I’ve held sustainability at Lala Berlin close to my heart. We’ve always focused on quality to ensure the longevity of our pieces, and years ago we began reducing our collections to produce less, but better. More recently, we’ve experienced an awakening to contribute to the crucial conversation about sustainability and responsibility in a larger way,” said Leyla Piedayesh, founder and creative director, Lala Berlin.

 



“Lala Forever is our invitation to the Lala family to participate in a circular fashion economy, to share within our community, and to help reduce Lala Berlin pieces ending up in landfill. This is an exciting next step in our journey to becoming a more responsible brand,” she added.

Lala Forever Circular Fashion Initiative
Photo: Lala Berlin
Lala Forever Circular Fashion Initiative
Through this new initiative, Lala Forever offers its customers the possibility to return their well looked after, pre-loved Lala Berlin garments and accessories and exchange them for vouchers for the brand's online store – under the condition that the Lala Berlin label is still intact in these pieces.
Lala Forever Circular Fashion Initiative
Photo: Lala Berlin
Lala Forever Circular Fashion Initiative
The pre-loved items will be cleaned and then offered for sale by Lala Berlin as part of the Circular Fashion Initiative with discounted prices. This way, some styles and favorite pieces of the Lala Family will be able to flow into an environmentally friendly and sustainable cycle.

 




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