For f/w 2022, the French designer brand Chloé guided by the creative direction of Gabriela Hearst has continued its commitment in lowering its environmental and positive social impact started in previous seasons.
Gabriela Hearst, creative director, Chloé
Photo: Gabriela Hearst
Gabriela Hearst, creative director, Chloé
Among the targets the brand aims to reach there is the reduction of 30% of its emissions by 2025. In order to achieve it, already starting from the first Chloé fashion show organised under Gabriela Hearst's creative direction, they decided to compensate 100% of their emissions by supporting  a mangrove reforestation project in Myanmar.
A Chloé fashion show illustrating the brand's sustainability manifesto
Photo: Chloé
A Chloé fashion show illustrating the brand's sustainability manifesto

Betting on Circular Denim
The brand has started an extensive series of operations to lower its impact through its different product categories. Among others, for f/w 2022, Hearst has worked with The Circular Denim Project developed in collaboration with denim guru Adriano Goldschmied.
Adriano Goldschmied
Photo: Glenda Goldschmied
Adriano Goldschmied
The Denim Project aims to lower the environmental impact of essential items in every woman’s wardrobe. For example, it created a trouser suit crafted from partly recycled and fully recyclable denim and components
Chloé Circular Denim
Photo: Zoe Ghertner
Chloé Circular Denim
“Our goal for these designs is to be used for longer and to be renewed again once they reach the end of their life cycle,” explained the brand. “We were inspired by the Jeans Redesign Guidelines published by the Ellen MacArthur Foundation, which seeks to transform the way jeans are produced by tackling waste, pollution and the use of harmful practices.”

The initiative has focused on priorities such as improving durability, material health, recyclability and traceability. For this, they have developed an exclusive material made of 70% recycled cotton and 30% hemp, which is grown in France. The choice of hemp was made as its cultivation emits less greenhouse gases (GHG) and requires less water compared to other conventional natural fibers.
Chloé Circular Denim
Photo: Zoe Ghertner
Chloé Circular Denim

Reaching new achievements
As part of its increased commitment to impact less, Chloé has accomplished two key achievements in 2021. In October, it became a B Corp, one of the most demanding certifications that evaluates brands’ social and environmental impact, with over 300 questions about governance, workers, communities and impact on the environment. “Rather than a final goal, this certification marks a new stage in our transformation towards a purpose-driven model, reinventing how we do business,” the brand commented.
Last November, it also became a member of the Ellen MacArthur Foundation, a charity that develops and promotes the idea of a circular economy, with the aim to eliminate waste and pollution, circulate products and materials and regenerate nature. It’s an economic system that delivers better outcomes for people and the environment.
Chloé has launched its first fairtrade luxury colelctions in 2021
Photo: Chloé
Chloé has launched its first fairtrade luxury colelctions in 2021

A more committed collection
Speaking more generally about the fall 2022 collection, 70% of its offer it uses more environmentally friendly materials, while 90% of its knitwear selection is lower impact. Part of the collection is also Chloé Craft, selected pieces handcrafted by artisans and produced in limited quantities. This selection seeks to improve traceability and transparency and to establish a deeper connection between consumers and producers. For this season the brand has also developed and used a variety of colors achieved by using natural dyes obtained from blackwood, blood wood tree, campeachy tree, Jamaica wood, Rubia Tinctorum and Carthamus Tinctorius.
A bag made from leather sourced from LWG certified tanneries
Photo: Chloé
A bag made from leather sourced from LWG certified tanneries
Also, accessories have reached new, more eco-friendly achievements. For instance, a wider series of bags and accessories are made with leather sourced from Leather Working Group certified tanneries, and, among sunglasses, its Mirtha model is crafted from post-consumer recycled plastic.



READ ALSO:
How Gucci speeds up on eco-friendliness

The Brands

How Gucci speeds up on eco-friendliness

Read more →
Why Stella McCartney believes that mushrooms are the future

The Brands

Why Stella McCartney believes that mushrooms are the future

Read more →
Discover Adriano Goldschmied’s new Green Selvedge adventure

The Materials

Discover Adriano Goldschmied’s new Green Selvedge adventure

Read more →
Prada: Why sustainability is attitude and culture

Brands

Prada: Why it's all about attitude and culture

Read more →