The British luxury brand Burberry has embraced the principles of the circular economy for a while. Now, the company is getting into the rental and resale business in partnership with luxury fashion platform My Warderobe HQ. Starting from December 8, customers can choose from 31 Burberry products for a rental outfit.
Sneakers, tracksuits, jackets, handbags, knitwear and trench coats from The Burberry Collection are available for rent on My Warderobe HQ website at prices from £22 (€26). Rental periods are offered for one, four, seven, ten or 14 days. Optionally, the pieces can also be purchased at reduced prices.
The daily rental price for a tartan wrap skirt is £14; it is available for purchase at £375, with the regular price listed at £750. A Burberry Trench Coat with leather sleeves is available for a daily rental of £24, those who want to buy it will pay the reduced price of £720. Regularly the coat would cost £1440.
In addition, by collaborating with partner platforms, luxury brands can control distribution without being involved in rentals or sales themselves. Until now, brands have also been reluctant to take rental and resale into their own hands because the costs for cleaning, returns and inventory management should not be underestimated. That's why working with third parties is an increasingly popular solution.