Nikolaj Storm Copenhagen is the winner of Zalando’s Sustainability Award. In partnership with Copenhagen Fashion Week the online fashion platform has awarded the prize for the second time.

According to the jury, Nikolaj Storm Copenhagen’s collection displayed the brand’s ethos of creating more sustainable styles and its commitment to reducing its impact on the planet by working towards avoiding waste in a closed-loop process and by producing re-designs and items made with recycled materials. The variation of more sustainable materials displayed in the collection, as well as the fresh, modern approach to genderless and diverse fashion, set it apart from the competition, the judges say.

Spring/summer '22 look by Nikolaj Storm Copenhagen
Photo: Copenhagen Fashion Week
Spring/summer '22 look by Nikolaj Storm Copenhagen
The collection was presented at Copenhagen Fashion Week with a physical show and in the Zalando Greenhouse, a digital showroom that allows consumers to explore the collection. Nikolaj Storm Copenhagen will receive a financial prize of €20,000 and a partnership with Zalando to develop an exclusive collection that will further explore more sustainable solutions in design across materials, production processes, technological solutions, and traceability. Zalando will also make a broad selection of the s/s ‘22 collection available on its website.

“We are grateful to Zalando for bringing this award to the attention of the industry at a time when it needs it most. Our industry must continue to work harder to find better ways of promoting sustainable values, and with the support of initiatives like this, it is possible. We are excited for the next steps of our journey together and to create a collection for more fashion fans around the world to enjoy,” the label’s creative director Nikolaj Storm said.
Nikolaj Storm Copenhagen look presented at Copenhagen Fashion Week
Photo: Copenhagen Fashion Week
Nikolaj Storm Copenhagen look presented at Copenhagen Fashion Week
The runners-up, Mother of Pearl and Teatum Jones were also recognized by the jury as “outstanding examples of brands that inspire and integrate sustainability throughout the entire supply chain while creating bespoke fashion pieces that are wardrobe heroes.”

The jury included model and environmental activist, Arizona Muse; Cecilie Thorsmark, CEO of Copenhagen Fashion Week; Martina Bonnier, editor-in-chief of Vogue Scandinavia; Carla Buzasi, president & CEO of WGSN; Dio Kurazawa, sustainability, and brand advisor; Kate Heiny, director of Sustainability at Zalando; and Anaheta von Berenberg, buying director designer at Zalando.

The winner of Zalando’s first Sustainability Award in February was Swedish fashion brand House of Dagmar.



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