Functional fashion label AlphaTauri has launched its new web presence to coincide with the start of sales of its fall/winter '21 collection.
A new design language that focuses on complete looks or the combinability of individual pieces, as well as newly integrated customer service tools such as "Complete-the-Look" functions and the launched "Look" landing page, are intended to provide more user-friendly handling. The focus is on staging the fashion content with large-format imagery and more detailed information on the textile functions and technologies.
"The new website is more than an aesthetic statement. It is an expression of our brand promise. We're talking about novel ways to fluidly connect the shopping experience on- and offline. Our hybrid collections have gone live cross-channel with today's launch," says Ahmet Mercan, CEO, AlphaTauri.