In partnership with resale platform ThredUp, sports giant Adidas has introduced its Choose to Give Back program aimed at helping to extend the lifecycle of sports performance and lifestyle apparel and footwear. Leveraging ThredUp's Resale-as-a-Service (RaaS) platform, the program wants to invite consumers to send used product from any brand back to Adidas via the Adidas Creator's Club app to be reused or resold.
Initially launched within the Adidas Creators Club app to members on October 7, the program is rolling out more widely online and in stores in early 2022. To participate, consumers can generate a Clean Out Kit prepaid shipping label through the app and use it to send apparel and accessories across any brand or category, including their used sports gear in – from its running shoes to soccer jerseys or other performance apparel. If an item is not in a condition to be resold it will go through ThredUp's select network of textile reuse partners. In exchange for sending in their old gear Creator Club members will earn rewards.
By giving used clothes and shoes the opportunity to be reused or repurposed by someone new, Adidas hopes to create a circular product lifecycle. "We believe that great performance shouldn't come at the cost of the environment. That's why we're committed to establishing a circular future for sportswear, and with the Choose to Give Back program are helping people to see new possibilities to give old gear new life," explains Katja Schreiber, SVP of Sustainability, Adidas.
According to Adidas, the collaboration with ThredUp caters the sport companies' plan to help end plastic waste through forging partnerships and developing products that either use recycled materials, are made to be remade or are made “with nature.” Adidas has set big goals for the coming years: only using recycled polyester in every product where a solution exists from 2024, 15% carbon footprint per product reduction by 2025, 30% carbon footprint reduction by 2030 (compared to 2017) and carbon neutrality by 2050.