The French brand A.P.C. recently acquired for a majority stake by L Catterton, the fund co-created by the LVMH Group and the Arnault family, has opened its first Italian flagship store.

This new shop is the first of a series of investments that the A.P.C. brand wants to open in Italy, a market where it already operates through 80 multibrand stores, but with prospects for further growth thanks to its partnership with 247 showroom.

However, A.P.C.'s development plans do not only concern the Bel Paese, as recently explained by the fund.

The boutique that has just opened its doors in Milan is part of this strategy. The 108-sq.-meter space houses A.P.C.'s women's and men's collections, as well as accessories and the denim line. It is located in the historic heart of Milan, at Via Ponte Vetero 13, in the Brera district, in a bustling shopping area near Golden Goose, MSGM and luxury multibrand Antonia stores.

The Milan store is the 103rd outlet of A.P.C., a brand founded in Paris in 1987 by Jean Touitou, but the number of active storefronts is set to rise quickly. In Italy alone, it already plans new openings, considering squares such as Rome and Florence.

A.P.C. ended 2022 with a 28% growth in turnover that exceeded €100 million. Its top markets by retail value are Japan, Korea, and France.

The brand's international presence is also significantly linked to the wholesale channel, which has reached 350 stores internationally.


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