Even in these times of social distancing, fast fashion group H&M wants to create closeness, even if only digitally.
With the Wearable Tech collection the H&M Lab Germany has developed a technology that turns fashion into a medium for emotions. The first product is a denim jacket with flexible sensors and tactile elements that are incorporated into the shoulder sections.
The Boltware device consists of a puck and a base, which function as a digital heart and headpiece. The removable puck is charged via a charging cradle and has a battery life of up to two weeks. The so-called base is permanently integrated into the respective garment. Thus the puck can be docked to different pieces of clothing.