New tools and technology could help to bring fabrics shows on a higher digital level and give hope for recovery in days when many worldwide events have been cancelled or postponed.
According to estimates carried ahead by European Exhibition Industry Alliance, the missed sales due to the cancellation or postponement of trade fair events in Europe for coronavirus amounted, for the spring period only, to €39 billion.
Bsamply, an Italian digital start-up (also read here) born in 2017 as a B2B online platform meant to help fashion professionals manage their collections from sourcing to selling, has recently implemented its platform and offers the possibility to participate online in 360°-experience fairs.
The Bsamply trade show project allows suppliers with their sales network and buyers to exchange questions, answers and offers in real time via chat; show products of their own digital booths and their specifications (composition, color, etc.); choose to show some products publicly to all users or privately to their customers; sample; start negotiations; conclude orders and carry out transactions.
Bsamply offers two packages to its customers: a basic one that allows them to upload 500 articles and access from a single account and a standard one that includes technical support, uploading 1,000 products and access from multiple accounts.
From July 15 to September 15, 2020, Marzotto Group, a specialized wool, cotton and linen fabric manufacturer, will participate the Bsamply trade show project as a continuation as the group has been collaboration with Bsamply since 2017. Marzotto uses Bsamply’s private showroom tool through which buyers can request samples and place orders while respecting social distancing.
The textile group has also recently launched the Tessuti di Sondrio Icatalogue augmented reality app. Employing 3D technology developed in collaboration with Sense Immaterial Reality tool, it allows users to visualize moving fabrics on a smartphone.