Italian Trussardi Group will be the special guest at the next edition of Pitti Immagine Uomo taking place in Florence January 11-14, 2011. A series of events involving the most significant segments of the brand – fashion, art, design and food – will internationally kick off the beginning of celebrating the maison’s 100th anniversary.

"I appreciate the direction taken by Trussardi during the last years under Beatrice Trussardi’s management and the creative contribution by Milan Vukmirovic for fashion and by Massimiliano Gioni for the Nicola Trussardi Foundation,” comments Raffaello Napoleone, CEO Pitti Immagine. “It is a young animated team lead by an open-minded vision and great capacity to obtain contemporary products and projects mixing marketing, communication and culture. We feel close to them and are happy we have found the right opportunity for working together. Also the city of Florence was very enthusiastic about the brand’s participation in Pitti and will help finding locations and the surroundings that can host the entire Trussardi celebration program.”