Maria Cristina Pavarini

From the spring/summer 2017 season, all of Prosperity Textile’s lightweight cotton denim fabrics - including all shirting and dress weights - will be woven entirely from sustainable cotton that grown according to Better Cotton Initiative (BCI) standards.

The Better Cotton Initiative (BCI) is a not-for-profit organization stewarding the global standards for Better Cotton, and bringing together cotton’s complex supply chain, from the farmers to the retailers. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity.

“We believe sustainable cotton is what every denim mill should use and we value the importance Better Cotton has for both farmers and the industry in general,” commented Leo Ku, president, Prosperity Textile, who also announce that no price increase will be associated with the company’s shift to BCI.

Prosperity Textile is one of the largest denim manufacturers of China. Its monthly productive capacity is of two million yards of lightweight denim.

“Prosperity Textile’s ambitious target is an example that we hope will inspire other textile mills to be a part of the initiative. Their support, and the support of our members, helps us to establish a more sustainable cotton sector,” commented Paola Geremicca, director of communications and fundraising, BCI.

“Prosperity Textile is committed to expanding its use of Better Cotton”, added Andrew Olah, chief executive of Olah Inc., Prosperity’s U.S. sales office. “More and more of our customers are seeking fabrics made with sustainable cotton and Better Cotton is one excellent option,” Olah said. Among brand that are members of BCI there are Levi Strauss & Co., G-Star Raw, Marks & Spencer, Tommy Hilfiger, Adidas, H&M, IKEA, VF, Inditex and Nike.