The Better Cotton Initiative (BCI), a global not-for-profit organization considered to be the largest cotton sustainability program in the world, is registering record results in 2018 as BCI’s Retailer and Brand Members sourced more than one million metric tons of Better Cotton, 45% more that in 2017 (736,000 metric tons).


The organization also compiled a list of its top 15 members (see it at the end of this interview, listed in descending order) based on their total Better Cotton sourcing volumes in the 2018 calendar year. Together they represent the 88% of the Better Cotton that was sourced last year. The companies who sourced more than 90% of their cotton as Better Cotton were Adidas, Hema, Marimekko Corporation and Stadium. Decathlon, Fatface, Hennes & Mauritz and Ikea sourced more than 75% of their cotton as Better Cotton.

Among the “fastest movers” of 2018 who sourced more than 20% compared with 2017 (listed in alphabetical order) were Benetton, Burberry, Fatface, Gant AB, Gap, Hema, La Redoute, Marimekko Corporation, Nike, Olymp Bezner, Peak Performance, PVH Corp. and Stadium.


SI has asked Amy Jackson, director of membership, BCI, about the non-profit organization’s next goals, if it supports truly sustainable practices and why an increasing number of players embrace its cause.

Amy Jackson, director of membership, BCI
Photo: BCI
Amy Jackson, director of membership, BCI

BCI cotton's consumption has increased notably in 2018. Could you give an estimate about the eventual consumption it could reach by end 2019?

In 2018, BCI membership grew significantly, while Retailer and Brand Members made substantial progress towards their sustainable cotton goals, sourcing record levels of Better Cotton and enabling BCI to invest in training and support for an increased number of farmers.

Ninety-three BCI Retailer and Brand Members sourced 1,064,421 metric tons of Better Cotton–a record for BCI. That’s a 45% increase on 2017 (736,000 tons) and sends a clear signal to the market that Better Cotton is becoming a sustainable mainstream commodity. Increased uptake of Better Cotton leads directly to increased investment in farmer training. Better Cotton uptake now accounts for 4% of global cotton consumption. This has moved us closer to our 2020 target to see 10% of global cotton production sourced as Better Cotton.


BCI considers itself a non-profit organization though, especially considering its recent growth results, doesn't it risk to be driven by the interest for higher revenues and eventually end up somehow exploiting its growers and other members?

BCI is a non-profit organization that exists to make cotton production better for the people who grow it and the environment it grows in. Last year, through our on-the-ground partners, we provided training on more sustainable farming practices to more than two million cotton farmers in 21 countries. By 2020, we aim to provide training and support to five million farmers.

Licensed BCI Farmers grow cotton in line with the Better Cotton Principles and Criteria which guide BCI Farmers towards continuous improvement across seven key areas: decent work, crop protection, water stewardship, soil health, biodiversity, responsible land use, fiber quality and effective management systems.

BCI’s highest priority is the large-scale transformation of cotton production worldwide so that as many farmers as possible gain access to knowledge and tools to improve the environmental, social and economic sustainability of cotton production. In order to achieve this, we rely on funding from private and public donors and funders, and our Members. BCI has more than 1,500 members spanning the entire cotton supply chain and all BCI Members are committed to supporting us in our mission to deliver training to cotton farmers to make cotton production better for people and planet.


BCI cotton grower
Photo: BCI
BCI cotton grower

BCI cotton also grows Genetically Modified (GM) cotton. Couldn't this type of cultivation create other problems to the environment in the long term? Once you growth GM plants in a piece of land you cannot go back to "normal" plants anymore. How is BCI reacting to such an eventual long-term problem?

Today, nearly three quarters of the world’s cotton is grown with genetically modified (GM) seeds and many of the farmers using them have no alternative. If BCI were to exclude GM seeds from the Better Cotton Standard, we would be excluding millions of farmers and communities around the world from receiving valuable training, support and the opportunity to improve their sustainable agricultural practices and livelihoods. Therefore, BCI has adopted a position of being “technology neutral” with respect to GM cotton–that means we will neither encourage farmers to grow it, nor seek to restrict their access to it.

We view the lack of diversity in seed options as problematic. In India, BCI has encouraged and supported some BCI Farmers to run trials of local non-GM cotton varieties, which hold great promise for addressing climate change especially in extremely dry areas.


Is your organization considering to also promote other types of cotton cultivation including, for instance, biological ones?

BCI Farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, minimize the impact of harmful crop protection practices, preserve fiber quality and apply decent work principles.

Many BCI Farmers implement natural farming methods, such as applying homemade natural pesticides (made from ingredients found in nature) to their crops, or using natural insect traps such as pheromone traps, which reduces a farmer’s reliance on chemical pesticides.

We recently shared a story about a BCI Farmer in India who embraced natural farming methods.


What benefits do companies get by using BCI cotton–apart from showing they behave responsibly toward society, workers and the environment?

BCI was born from a “roundtable” initiative led by WWF in 2005 with the goal of finding more sustainable solutions for farmers and for the environment.

It was initially supported by a collective of major civil society organizations and global brands–including Adidas, Gap Inc., H&M, Ikea, Organic Exchange, Oxfam, PAN UK and WWF–setting the foundations for BCI to become a global multi-stakeholder organization.

Brands are increasingly shifting towards a more sustainable business model; many recognize that being socially and environmentally responsible is a must. Our Retailer and Brand Members are committed to supporting cotton farmers through the Better Cotton Initiative; many have made public targets to source more sustainable materials by a set date.


Cotton growers
Photo: BCI
Cotton growers

How much BCI tons were sold in 2018? How much of it goes to fashion brands and companies?

In the 2017-18 cotton season, 5,141,500 metric tons of Better Cotton (cotton grown in line with the Better Cotton Principles and Criteria) entered the global cotton supply chain. This amount represents 19% of global cotton production. At the other end of the supply chain, in 2018 BCI Retailer and Brand Members sourced 1,064,421 metric tons of Better Cotton. Better Cotton uptake now accounts for 4% of global cotton consumption. 


The top 15 (in descending order) companies according to their total Better Cotton sourcing volumes in the 2018 calendar year:


1.      Hennes & Mauritz AB

2.      Ikea Supply AG

3.      Gap Inc.

4.      Adidas AG

5.      Nike, Inc.

6.      Levi Strauss & Co.

7.      C&A AG

8.      PVH Corp.

9.      VF Corporation

10.  Bestseller

11.  Decathlon S.A.

12.  Target Corporation

13.  Marks and Spencer PLC

14.  Tesco

15.  OVS Spa

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