Italian footwear brand Superga has signed a partnership in order to grow in China. The agreement involves Electric Sekki Footwear Limited and Shangai Zhi Yu Industrial Co. Limited.

The first pop-up store originating from the agreement was opened in Shanghai at the prestigious Sogo Department store on December 19, 2013. The expansion plan envisages the opening of up to 50 mono brand stores and points of sale in a period of three years.

“This agreement,” says Peter Solomon, co-founder of the Electric Sekki Group, “represents a strategic step for the development of the Superga brand in the People’s Republic of China”.
“We are pleased that our partner Electric Sekki has reached this agreement,” says Franco Spalla, BasicNet Group Chief Executive Officer. “After the success of the Superga brand in Japan and South Korea, this partnership and the store opening plan in the strategic area of the PRC are crucial tools to substantially increase the dimension of the Superga brand in the Asian market.”

Electric Sekki is a fashion bureau, specializing in strategic distribution placement and brand development in Asia, located at the gateway to China. Electric Sekki is the exclusive distributor of the Superga brand in the PRC, Hong Kong and Macau.