UK fashion brand Superdry has announced the opening of a new flagship store in Berlin on December 16, 2016. Located at the Kranzler building in high-street Kurfürstendamm, Superdry’s new retail destination will stock all key product categories and some of the most notorious collections like the Idris Elba + Superdry premium range. With over 2,500 square meters, it will be the biggest flagship store of the brand worldwide. “Germany is a key market for us and the new store allows Superdry to position itself stronger within the German fashion industry,” said Nick Tatum, global retail director on the forthcoming opening.

In terms of design, the store will be similar to the Londoner Regent Street location with features such as concrete, sturdy timber floors, vintage details and overall a very industrial aesthetic.

This will be Superdry’s fourth retail spot in the capital city of Germany, where the brand currently runs stores in the Friedrichstrasse, Weinmeisterstrasse and Boulevard Schlossstrasse.