SuperGroup has confirmed the appointment of Hans Schmitt as new managing director of international and wholesale. Before starting with SuperGroup in June, Schmitt worked as managing director at Hugo Boss.

A company speaker confirms the hiring of Schmitt is a very important step for the company, as Superdry has retail roll-out plans for Europe. Schmitt will head the retailer’s international operations, including its owned and franchised stores, as well as new stores.