US Group, a major Pakistani denim and apparel manufacturer, has appointed Mohsin Sajid and Sadia Rafique respectively as head of design and creative consultant. They will head up the group’s UK design office.

The British creative duo behind the brand Endrime, have collectively worked for some of the top denim and apparel companies globally for 15 years including, for instance, Levi’s Japan, Edwin Europe, DKNY Jeans, Timberland, Evisu, Lee Jeans and Puma. They have also consulted Abercrombie & Fitch and Vivienne Westwood, among others.

Mohsin Sajid, a British Fashion Designer and graduate of Westminster University (2002), is a highly accomplished denim specialist, acclaimed pattern cutter and ergonomic tailor. He is a vintage denim connoisseur and collector amassing an archive of around 1,000 vintage garments. Mohsin is one of the few designers to be invited to attend Cone Denim College in Greensboro, North Carolina USA, and he is MA university lecturer at The Royal College of Art.

Sadia Rafique, a British Graphic Designer, graduate of Central Saint Martins University of the Arts London (2002), is an established art director, street photographer and illustrator. She has worked as creative director, specializing in art directing fashion shoots and fashion films, branding, apparel graphic design, look book design and illustration. Sadia has also collaborated as an artist with Puma & Lot78 on limited edition sneakers and hand painted premium leather jackets. She runs her own consultancy and art directs at premium denim brand Endrime.

“Both Mohsin and Sadia have accomplished a staggering amount in their careers to date and with their extensive knowledge and skill set,” commented Usman Ahsen and Sohaib Bhatti, US Group directors. “The US Group are thrilled to have them both on board.”