The outdoor supplier ranks Germany among its bestselling countries. Due to the importance of the market, the position of Head of Sales for the German sales team was newly created.

Philipp Uhl, working at Fjällraven since 2005, will fill the position with his long-term experience in organization at the back office of the company.

Uhl therefore takes over the responsibilities of Germany’s country manager Thomas Gröger, who assumes new tasks as international sales manager and deputy of Fjällraven's CEO Martin Axelhed.