Shop fitting specialists Umdasch Shop Fitting have organized Shop Academy Forum, a platform for the open exchange of ideas among professionals in the commercial shop fitting business. The event will take place on 21 October in Munich.

The event will tackle pressing questions of the day. Keynote speaker for the event is the youth and trend researcher Michael Schaefberger. Schaefberger’s speech "Spotlight Digital Natives” will discuss the lifestyles of a new generation of consumers.

In addition, the event will present the Josef Umdasch Research Prize. Six German universities sat down in recent months and intensively answered the question "What will stores of the future look like in a digital world of consumerism?"

In the afternoon, there will be discussions and workshops at the architecture and design forum, where experts will hold short presentations on selected aspects of current developments in brand, retail and shop design.